外鏈是SEO網(wǎng)站優(yōu)化中比較重要的一環(huán)。雖然去年路洛算法等搜索引擎算法的復(fù)刻對(duì)外鏈產(chǎn)生了影響,但SEOer一度質(zhì)疑外鏈的重要性。不過(guò)筆者認(rèn)為,好的外鏈總能隨時(shí)為網(wǎng)站帶來(lái)驚喜。
外鏈,是SEO網(wǎng)站優(yōu)化的重要組成部分,雖然去年針對(duì)重鏈開發(fā)的綠色算法搜索算法讓SEOer一度質(zhì)疑外鏈的重要性。但是,我相信無(wú)論外鏈有什么好處都會(huì)給一個(gè)網(wǎng)站帶來(lái)的。
之前我們也分析過(guò)如何做外鏈,什么樣的外鏈偶爾可以成為有效鏈接。當(dāng)時(shí)我們突出了一個(gè)關(guān)鍵的優(yōu)質(zhì)鏈接,做鏈接的平臺(tái)也集中在高權(quán)重的網(wǎng)站平臺(tái)上。然而,半年的數(shù)據(jù)觀察表明,并非所有優(yōu)質(zhì)網(wǎng)站的鏈接都能給網(wǎng)站帶來(lái)“利潤(rùn)”,我們也誤解了搜索引擎判斷外鏈的標(biāo)準(zhǔn)。
之前我們已經(jīng)分析過(guò)外鏈怎么做,外鏈?zhǔn)裁礃硬拍艹蔀橛行У逆溄?。然后我們突出了一個(gè)關(guān)鍵的優(yōu)質(zhì)鏈接,制作鏈接平臺(tái)也集中在高權(quán)重的網(wǎng)站平臺(tái)上。然而,經(jīng)過(guò)六個(gè)月的觀察數(shù)據(jù)顯示,高質(zhì)量的鏈接并不能給一個(gè)網(wǎng)站帶來(lái)“收入”,我們誤解了搜索引擎對(duì)于外鏈的判斷標(biāo)準(zhǔn)。
長(zhǎng)期以來(lái),我們將外鏈的有效性重點(diǎn)放在網(wǎng)站平臺(tái)權(quán)重、行業(yè)關(guān)系、關(guān)鍵詞超鏈接的制作和內(nèi)容上。其實(shí),真正能給我們帶來(lái)有效鏈接的只是內(nèi)容的質(zhì)量,或者說(shuō)內(nèi)容是否能滿足用戶的需求。
一直以來(lái),我們?yōu)闄?quán)重、有效的制作和內(nèi)容產(chǎn)業(yè)鏈集中在網(wǎng)站平臺(tái)性關(guān)系、關(guān)鍵詞超鏈接上。其實(shí)真正能給我們帶來(lái)有效鏈接的還是內(nèi)容的質(zhì)量,或者說(shuō)內(nèi)容能否滿足用戶的需求。
高權(quán)重網(wǎng)站的投票鏈接固然可以給網(wǎng)站加分,但是試想一下,一旦用戶通過(guò)外鏈的推薦打開網(wǎng)站頁(yè)面,而里面的內(nèi)容根本解決不了用戶的問(wèn)題,他們就會(huì)離開快速翻頁(yè)。然后,用數(shù)據(jù)綜合考量網(wǎng)站制作的好壞:頁(yè)面停留時(shí)間、跳出率、PV……可以想象什么樣的數(shù)據(jù)展示,但不能提升網(wǎng)站排名。
高權(quán)重的網(wǎng)站鏈接作為投票是給網(wǎng)站加分的,但是我們可以想象,一旦用戶通過(guò)外鏈推薦打開了網(wǎng)頁(yè),而里面的內(nèi)容沒(méi)有解決用戶的問(wèn)題,想必他們會(huì)很快離開網(wǎng)頁(yè)。習(xí)慣于考慮制作網(wǎng)站質(zhì)量數(shù)據(jù):頁(yè)的停留時(shí)間,跳出率,PV……可以想象這是一種什么樣的數(shù)據(jù)展示,卻無(wú)法提升網(wǎng)站排名。
其實(shí)我們之前把外鏈規(guī)則復(fù)雜化了,搜索
索引擎對(duì)于外鏈的考評(píng)要求很簡(jiǎn)單—滿足用戶體驗(yàn),或者說(shuō)你制作的推薦外鏈?zhǔn)遣皇怯脩粜枰扑]內(nèi)容。如果是,那么可以了,不論你的文本鏈接還是非關(guān)鍵詞的超鏈接都會(huì)被記錄到網(wǎng)站有效鏈接內(nèi)。反之則抱歉,鏈接不能夠達(dá)到用戶要求,你的推薦就會(huì)被扣分,外鏈就很有可能被搜索引擎評(píng)定為垃圾鏈接。這也就是為什么很多網(wǎng)站明明外鏈很多,但是排名、流量都很低的原因,也是各大搜索引擎一直強(qiáng)調(diào)不要制作垃圾鏈接的原因所在。In fact, we will be the chain rule thought is too complicated, the search engine for the chain evaluation is very simple - to meet the user experience, or you make the recommendation of the chain Is it right? Users need to recommend content. If it is, then, no matter your text link or non key links will be recorded into the website link. Otherwise, sorry, the link is not to meet the user requirements, recommend you will be penalized, the chain is likely to be search engine rated as junk links. This is why many sites clearly outside the chain of many, but the ranking, flow is very low, is also a major search engine has emphasized why don't make spam links.
那么如何來(lái)建設(shè)被搜索引擎認(rèn)可的有效外鏈呢?
So how to build effective outside the chain was the search engine?
如同上述,我制作的外鏈要滿足用戶需求,亦或是建立在用戶需求上的鏈接,即便是在短期沒(méi)有被搜索引擎所記錄它亦有可能成為有效鏈接。而不能滿足用戶需求的外鏈,即便當(dāng)下能夠被收錄,也會(huì)在搜索引擎數(shù)據(jù)更新時(shí)而被淘汰出局。外鏈的制作我們要以內(nèi)容為主,打造高質(zhì)量的頁(yè)面,為留住用戶奠定基礎(chǔ)。內(nèi)容的更新上要符合行業(yè)要求,但是更要滿足用戶要求。你可以從搜索引擎下來(lái)框或者尾部相關(guān)推薦中確定當(dāng)下用戶需求,然后融合到站內(nèi)信息中。
As such, the chain I production to meet the needs of users, or is based on user demand on the link, even in the short term is not search engine recorded it also has the potential to become an effective link. And can not meet the needs of users of the chain, even if the moment can be included, but also in search engine data update and be eliminated. The production chain for us to be content, to make the high quality of the page, to lay the foundation for retaining customers. The content of the update to meet the requirements of the industry, but also to meet the user requirements. You can now determine user needs box or tail related recommendation down from the search engine, and then into the station information.
站外鏈接發(fā)布制作時(shí)候,可以是純文本鏈接也可以是超鏈接,當(dāng)然在平臺(tái)允許的情況下還是以超鏈接為最佳。而發(fā)布內(nèi)容,盡量要晚于站內(nèi)信息發(fā)布時(shí)間,可以截取文章的一部分作為發(fā)布內(nèi)容,這樣即可以保障站內(nèi)信息的稀缺性也可以吸引讀者點(diǎn)擊鏈接繼續(xù)閱讀。這里推來(lái)客重點(diǎn)強(qiáng)調(diào)一下,不論的站內(nèi)信息還是站外內(nèi)容一定要名副其實(shí),杜絕標(biāo)題黨,用戶和搜索引擎都討厭掛羊頭賣狗肉的“奸商”。
Outside the station links when, can be pure text links can also be a hyperlink, certainly in the platform allows the circumstances or hyperlinks to the best. And publication, as far as possible to later than the site information release time, can be part of the interception of the content such as scarcity, which can guarantee the station information also can attract readers to click on links to read. Here the author Dennis highlight, irrespective of the site information or outside the station content must be worthy of the name, put an end to the title of the party, the user and search engine hate cheat "profiteers".
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